News / Culture

Virgil Abloh teams up with Mercedes-Benz

The creative director and designer has produced an off-the-wall version of the Mercedes-Benz G-Class which will be auctioned off for charity.

Off-White founder and Louis Vuitton Men’s Artistic Director Virgil Abloh has once again proved that he’s the ultimate creative hyphenate. Unveiled yesterday (8 September) via a digital launch, Virgil has teamed up with Mercedes-Benz for Project Geländewagen.

Working with Mercedes-Benz Chief Design Officer Gorden Wagener, Virgil used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury, putting his own unique spin on the design classic. 

A replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series, with all proceeds going to a charity that supports international creative communities. Get saving your pennies, because advanced bidding will begin on September 14th, 2020. 

Speaking of the collab, Virgil Abloh says: “My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities. For me, it’s all about providing opportunities for those coming after me and giving this next generation a foundation for success, both here with Mercedes-Benz and through my own Virgil AblohTM “Post-Modern” Scholarship Fund.”

9 September 2020