Virgil Abloh unveils first men’s campaign for Louis Vuitton
In his first campaign for Louis Vuitton, Men’s Artistic Director Virgil Abloh illuminates the values established in his Spring-Summer 2019 collection.
Chaptered in three phases – Infancy, Childhood and Adolescence; The Painter’s Studio; School Teens – the multi-media campaign investigates ideas of individual perception and evolvement through lenses of inclusivity. The first batch of images, shot by Inez & Vinoodh, focus on the pre-teen and teen stages of boyhood, which stars a three-year-old boy called Alieyth.
“With the campaign, I wanted to make something that is universal and human at the core,” Abloh told WWD. “Inclusive and dense, something that has gravity. So I decided I was going to focus the campaign on boyhood, not men’s wear. What makes men? The different stages in one’s life, from infancy all the way through teenager, adolescent, young adult to adult.”
The fashion house share in a full press release: “Alieyth, a 3-year-old, and Jack, 2, embody the purity of infancy, still unaffected by preordained perceptions of gender, colour and creed. Shot in surroundings native to childhood and teenage life, actors Leo James Davis, 7, Evan Rosado, 12, and Luke Prael, 16, illustrate the pre-teen and teen stages of boyhood and reflect on the desires and dreams of their generation.
Focusing on the development stages that form a man’s identity and wardrobe, key pieces from Spring-Summer 2019 are represented on individuals at different points in a person’s upbringing. They appear in still and moving imagery, bathed in poppy and rainbow motifs central to The Wizard of Oz allegories that paint the collection.”
Follow @virgilabloh and @louisvuitton for more updates on the three-phase campaign.
