Virginie Viard hits her stride with a girlish, low maintenance collection replete with stellar hosiery.
A year on from taking the reins from the late Karl Lagerfeld, Chanel Creative Director Virginie Viard has settled into her role. Whilst continuing the brand’s quintessential identity, her vision is markedly different to Lagerfeld’s; despite working with him for over two decades. With less of a taste for opulence, but a similar eye for luxury, her appointment has marked the return of Parisian elegance — no doubt honed during her years at Chloé.
Previous collections have seen her favour prim schoolgirl chic and this season a feminine simplicity prevailed. There were slouchy trousers, Largerfeld-inspired pirate boots and (gasp) bouclé shorts over Chanel logo tights. Riffing off these low-key wardrobe staples, there was also a minimal approach to hair and makeup. Models showcasing the collection were remarkably fresh-faced, with their hair pulled back with girlish bows.
When it came to casting, Gigi Hadid gossiped, arm in arm with Mona Tougaard and Hyunji Shin, down the runway — taking a more relaxed approach than SS20, when she strong-armed gatecrasher Marie S’Infiltre off the catwalk. In the aftermaths of coronavirus disruption at Milan, designers at Paris fashion week responded with larger-than-life shows: but what the fashion world really needed was a breath of fresh air.
Live-streamed for the first time, you can watch the full show below.
3 March 2020