[N]ike’s Air Force 1 and Air Jordan are two of the most iconic silhouettes in sneaker history. Repurposed from their original sports-focussed designer, they have become synonymous with fashion-forward streetwear cultures and embraced by multiple subcultures since they were introduced in 1982 and 1985 respectively.
In the decades since, both shoes have been subject to limited edition redesigns at the hands of world famous artists and fashion’s most progressive designers (s/o Comme des Garçons!). This time, though, the modifications on the shoes have been made by a select group of designers from within Nike’s team. From a pool of 1,000, Nike selected an all-female crew of 14 designers, each with a specific skill set, to re-invent a classic. The brief was simple: “Make some cool shit”. They had two weeks.
The designers were divided into groups and the groups assigned specific personas: explore, lover, sage, rebel, and jester. The project leader, Georgia James, then assigned a set of rules to each persona. The groups headed to London – a city Nike describes as “a fashion hub” – and work began. See the incredible results below.