22 classic Chanel campaign images from the 90s

[U]nder Karl Lagerfeld’s majestic reign, Chanel in the 90s was the epitome of maximalist Riviera chic. Pink tweed, pearl chokers and gold were the basics, and Linda, Claudia and Christy were the queens. Entirely shot by Karl, the brand’s campaigns are most memorable for their singular aesthetic – presenting aspirational glamour in a way that felt completely accessible, and allowing the personality of the models to shine through.

Here are 22 of our favourite campaign images from this iconic period in fashion history.