From the day Tom Ford became Creative Director of Gucci in 1994, the brand’s identity was changed forever. Not only did he increase sales by 90% in the following year, the designer also gifted Gucci some of the most iconic fashion moments of the 90s and noughties, with the help of newly-illustrious figures, including then-stylist Carine Roitfield, notorious photographer Mario Testino and almost-supermodel Kate Moss. By the July of 1996, after arguably the most celebrated Gucci collection ever, the New York Times hailed Tom Ford “the most directional designer in Milan”.
After this standing-ovation-causing collection of Autumn/Winter 1996, it was clear Ford was a designer of pieces for the real modern woman, but with an ever present seductive touch, creating provocatively iconic creations. Summarised succinctly by Ford himself, “every time you turn your back and walk off the runway you think, Fuck, I got away with that this time. What am I going to do the next time? Literally, I was always terrified.” Without a doubt, Tom Ford’s “next time” for Gucci was never not momentous, see our top 23 moments below.