90s Redux: The style aesthetics of Calvin Klein

Seductive minimalism.

[C]alvin Klein is the master of minimalist seduction. A brief history of the fashion house and you’ll find the US label pretty much pioneered the ‘celebrity ad’ – from Brooke Shields’ famous jeans campaign in the early 80s to Marky Mark and Mossy in their pants in 1992.

Since founding the company in New York in 1968, CK redefined fashion for women and men with a seductive twist on timeless apparel; from jeans, couture, underwear and more. The designer’s signature preppy-girl-gone-bad will be celebrated in a luxurious new coffee table book CALVIN KLEIN, published by Rizzoli.

CALVIN KLEIN book cover, published by Rizzoli / Image Kate Moss, 1993, photo by David Sims

Presenting a monumental archive of photographs spanning Calvin’s entire career; the publication chronicles iconic 80s and 90s fashion moments (aka, expect lots of Kate Moss and co), campaigns and images shot by visionaries such as Irving Penn, Richard Avedon, Brucer Weber and Patrick Demarchelier.

Photo by Mario Sorrenti, Kate Moss in Jost Van Dyke, 1993

Photo by Bruce Weber, Nathalie Gabrielle & Rick Arango in Santa Barbara, 1988

Divided by theme, with characteristic simplicity and sophistication, each of the three sections in this volume looks at one singular element of Klein’s approach. In Stories, for example,—we read, in the designer’s own words, about his youth, insights behind the campaigns in which he pushed the boundaries of censorship and the secrets behind his enduring success.

‘Calvin Klein’ by Calvin Klein, published by Rizzoli, is out now. See a series of images from the book in our gallery below…