[A] brand who even their logo is based on another person’s work, it’s no wonder that the individual in question would respond at one point or another. And respond she has: artist Barbara Kruger unveiled her first ever performance work at the weekend with Untitled (The Drop). A pop-up shop featuring sweatshirts, hats, tops and stickers all emblazoned with Kruger’s anti-commercial slogans. Phrases like “WANT IT, BUY IT, FORGET IT” are plastered across the front in a classic Supreme, or should I say Kruger, red box logo. This iconic red box that skaters hold dear to them, was based on the artist’s original propaganda art: the graphic art was made up of white on red Futura text reading statements like “I shop therefore I am”.
After Supreme attempted to sue Married to the Mob’s Leah McSweeney for her ‘Supreme Bitch’ tops 9 years after they were launched, Kruger first spoke out about the brand in 2013. Naming them “a ridiculous clusterf**k of totally uncool jokers”, Kruger has since turned this opinion into artistic expression with her performance. Having last week released 50,000 limited edition New York MetroCards with Performa 17, which feature questions like “who speaks?”, “who is housed?”, “who is silent?” and “whose values?”, in the classic red and white style. Supreme’s own MetroCards were released back in February, where they caused riots and were then sold all over the internet (some retailing at a little below £1000 on eBay).
The highlight of it all has got to be the ‘JERK’ emblazoned skateboards, which can be purchased at Kruger’s shop, in fact you can by the entire ‘collection’ for the decent price of $300. Untitled (The Drop) popped up in Performa’s hub on Broadway and Howard Street, New York City. Check out some images from the event in the gallery below.