You’re a print and online publication, how do you feel the cyber world is changing the creative industries?
Becca: Although we’re print and online, our main focus was actually creating a complete print product. The internet is an amazing place for creatives and artists alike – it’s the perfect platform to reach out to new audiences, create a following, share ideas and inspiration, especially in the visual era we’re currently in. But, especially recently, the internet has become oversaturated with images and ‘trends’- something I think is actually squashing creativity. You see all of these Instagram pages trying to be ‘creative’, but in reality lack any originality or creativity. Equally, if you’re a smaller artist trying to get a break, you risk a lot by putting your work out there ‘unprotected’. It’s becoming an all too familiar tale of artists being ripped off by large companies who simply want commercial gain. I think there’s much more value in art that is tangible; nothing can replace the interaction you have when you are stood right in front of a piece. This is what we wanted replicate when making Basis. Moving away from online articles that get churned out by anyone, we made something where our audience can turn the pages and hold something real and physically interactive.
What do you think about social media being a place for cultural change?
Becca: Having just criticized the internet for creative industries, I do think that social media is an extremely powerful tool for inciting cultural change; it hands the microphone back to the public. I think people, especially the younger generations, are realising their agency in the current cultural and political climate. With the rise of the ‘influencer’ as a mid level voice of authority, the typical societal hierarchy has been disrupted. We’ve seen some really positive movements arise from social media recently, which do counteract some of the negative (but inevitable) aspects of the internet. Whether a good thing or a bad thing, everyone now has a voice.