California cool: 8 iconic campaigns shot by Herb Ritts

Monochrome magic.

[T]he master of monochrome minimalism – Herb Ritts brought an elegant, cool aesthetic to nineties fashion campaigns that had never been seen before.

Shot against the beautiful, bright California outdoors – his intimate approach to portraiture and sculptural studies of the human form remain timeless and unparalleled.

With exquisite casting – Kate Moss and Mark Wahlberg for Calvin Klein, to jazz maestro Dizzy Gillespie for Gap – Ritts elevated fashion campaigns to fine art.

We’ve curated a selection of our favourite campaigns below – including iconic moments for Versace, Calvin Klein and Georgio Armani. See more of Herb Ritts most classic moments in our seven seminal images piece.

Gianni Versace, 1990

Dizzy Gillespie for The Gap, 1989

Valentino, AW 1995 featuring Christy Turlington

Gallery