[C]alvin Klein have finally revealed their last ‘family’: A$AP Mob. The hip hop collective of the decade, the nine members are all kitted out in head-to-toe CK and it’s never looked so good. Only the mob could make double denim look so jiggy. Having dropped the previous chapter of the campaign a few weeks back, the brand tapped into some of the years biggest and most innovative talents – Solange, Dev Hynes, Kelea, Caroline Polachek and Adam Bainbridge of Kindness.
Shot by photographer Willy Vanderperre, both campaigns are focused on bringing together musical families. With A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott all dressed in Calvin Klein Underwear and Jeans, they epitomise the bringing together of a ‘chosen’ musical family. Uniting people through fashion, art, music, emphasises the new Calvin Klein way – a unified brand, bringing together all parts of CK and bridging “several generations, stylistically, musically and culturally” thorugh ‘Our Family. #MYCALVINS‘.
Check out the campaign teaser video below and see the full campaign in the gallery below. All looks available in stores and online here now.