Dev Hynes and Kelela turn Telfar into the gig of your dreams

"We are seeking a core musicality that is shared and human".

[A] New York Fashion Week show without a runway is a rarity, but for Telfar Clemens’ AW18 there was a stage and there was Music. Clemens’ explained “we are seeking a core musicality that is shared and human”, and so brought in musical friends of the brand to celebrate what Telfar stands for. Featuring his uniquely all-inclusive, unisex clothing, Dev Hynes, Kelela, Kelsey Lu, 070 Shake, Arsun Sorrenti, Adonis Basso, Brydon Cook, Oyinda and a casting agency exec with an amazing voice – to name a few.

Directed by Hynes and Ian Isiah, the performance featured an adaptation of ‘Grateful’ by gospel singer Hezekiah Walker. With the Blood Orange star on the keyboard dressed of course in head to toe Telfar – a black leather jacket with detachable sleeves, trousers and a cap – the show was as aesthetically pleasing as gigs come. Bathed in red light, the show silenced even the upmost fashun of the fashion world, as the musicians sang and danced under the neon.

? grateful ?

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An awe-inspiring show, each singer performed a solo ending in the hook “It’s Telfar”, slowly the group grew and mesmerisingly performed the chorus all together. The new collection, entitled ‘Rock’ was an abundance of leather, halter sweaters, leg warmers and chaps in a colour palette worthy of the CBGB’s stage – red, indigo, black and white. Named after the fact rock “has become so ubiquitous that it signifies nothing”, the collection and the show epitomises the revolutionary brand. As if you need further proof, but the season will be on display at Clemens’ “final resting place for all fashion” – New York consignment store Century 21. Holding the brand’s after party, the store will then display samples and the public can vote on which clothes they want – creating a guide for the brand’s production and for buyers. Fashion experiments are clearly the way to go.

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@telfarglobal FW18 lookbook cast by me for @midlandagency

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