How did you find Bria Vinaite on Instagram?
I really don’t know, someone reposted one of her posts, it made me laugh. I wasn’t looking to cast from Instagram. I know when I pitched it to the financiers they must have been rolling their eyes on the other side of the phone because it was like silence… There putting millions of dollars on the line for someone who is smoking blunts in every other post (laughs)! Everyone’s really happy now, happy with her performance. I just kept going back to her Instagram, and I’d see something so fresh that I hadn’t seen before, she’s witty and the confidence was there. It was important for me to at least give her a chance, so we flew her down to LA and she read with the kids and it was like boom, got it.
How do you think social media is affecting things like film?
Oh my god it’s made my life so much easier. In my last film I cast two people online, one from Vine and one from YouTube: my entire soundtrack was inspired by Vine and I used SoundCloud to basically score the whole movie. And of course it’s a vital way of promoting, there are great tools out there helping filmmaking in general and why not take advantage when they are free!
What’s your personal relationship with social media like? I love your dog-filled Instagram.
Haha, you found that! Thanks! But yeah I think generally it’s bad, we’re all getting too dependent, Twitter in particular – which is bad, very bad! Especially if I’m letting people’s opinions sway me and the minute you remove yourself you realise it is like an addiction. But I use it for business and they sometimes mix together.