[P]ersonalisation has been one of the biggest trends in fashion and luxury over the past few years. From our silk pyjamas to our luggage – we want beautiful pieces that are unique to us. The same goes for our scent. With so many fabulous niche fragrances to choose from these days – who wants to smell like anyone else?
Named after the Latin phrase for “out of nothing”, Ex Nihilo is the Parisian perfumer bringing its bespoke approach to fragrance around the world. Using only the finest ingredients, each of the house’s signature scents can be personalised using their innovative in-store technology.
Step into the Paris or London boutiques, and you’ll find yourself immersed in art deco luxury, ready to be guided through the process of finding your dream scent. And you’ll be in good company: Drake is a huge fan, as is Pharrell.
Co-founder Benoît Verdier talked to us recently about the avant-garde inspiration behind the brand.