Exclusive: Charlotte OC – On and On

Watch Charlotte OC's exclusive Dirty Video for "On and On".

[“][I]’m really inspired by the intensity of love and hate, and being mortified — because I do it very well!” Charlotte OC told us when we interviewed her for the most recent issue of Hunger magazine. But that’s no bad thing when it comes to her music – Charlotte has been on the receiving end of rather a lot of praise for her dark, emotive sound and rousing vocals.

And to match the intensity in Charlotte’s music, Hunger’s creative director Vicky Lawton takes the reigns for “On and On”. “This is a beautiful, haunting track – and I wanted to match it with equally mesmerising visuals. Bringing together elements
of nature, a raw aesthetic, little creatures and ghostly lighting”, says Vicky. I wanted Charlotte to bring something vulnerable and emotional to her performance, and I think that we’ve captured that.”