[J]apan’s fashion-forward youth culture has spawned many a street style trend, from Harajuku, Sweet Lolita, Decora et al. But the new wave of lesser-known brands in East Asia seem to be chanelling more stream-lined minimalist sensibilities. Of course, for Brits, getting your hands on these labels is pretty difficult (unless you’re cool with paying a hefty shipping fee). Until now.
Introducing new menswear digi-retailer to name-drop Extraless; specializing in under-the-radar contemporary menswear and accessory labels from Japan such as Moonstar, Ekiji and Avalone, which are sold exclusively to the UK. Alongside this, the online store will stock AW17 collections from Brit labels including Phoebe English, Mohsin and NEUBA – with prices starting from £30 for a printed tee – and a range of collectible skate-boards with limited edition prints of Andy Warhol and Ai Wei Wei.