First look at Nike’s Shield Running collection with Anti-Agency

Feat. London’s next-gen cool gang.

[N]ike’s latest collection puts stylish running gear in the fast lane. The brand’s Shield collection, shot by rising London-based photographer Najia Saad, is the perfect marriage of performance sportswear and fashion – tapping into the streetwear-loving aesthetic of Generation Z.

Shot on the streets of Peckham, Nike enlisted Shoreditch-based talent incubator Anti-Agency to convey a new style of running culture that is more intertwined with urban athleisure and also to celebrate diversity, authenticity and individuality.

Alt-creatives to follow on Instagram from 18-year-old model and actress Celia and music producer Tommy Blue to Central Saint Martin’s student Oliver Shinder modeled hi-tech sportswear from the Nike Pegasus 34 Shield Running Shoe to a pair of super lightweight, running trousers; styled with their own accessories and clothing for a unique lifestyle aesthetic. See all images from Nike’s Shield Running collection in our gallery below and watch out for our interviews with Celia and Tommy Blue this week on Hunger TV…

nike.com

 

 

Gallery