[W]hen John and Clara Molloy founded Memo Paris– their travel-inspired fragrance collection, their intention was to transport you around the world. With Floraïku, the journey is intended to be one inside yourself.
Inspired by the evocative power of haiku – the three line Japanese poetic form known for ability to evoke emotions and imagery, Floraïku explores how scent can be meditative and healing, anchoring you in the present moment.
Presented in a bento style box, with an individually written haiku on each handcrafted bottle – this is fragrance elevated to an artform. The collection consists of three ‘ceremonies’: Secret Teas and Spices, Engimatic Flowers and Forbidden Incense with three different perfumes in each (and two ‘shadowing’ fragrances to intensify or soften these).
Floraïku is John and Clara’s homage to the Japanese culture and creativity which has influenced their craft for many years. We caught up with Clara to find out more about the poetic inspirations behind the brand.