Gucci Guilty’s short films explore digi-romance and genderless passion

Modern love.

[T]he scent of love this Valentine’s Day? Gucci Guilty Absolute Pour Femme. Echoing the perfume’s alluring nature, blended with Blackberry, Goldenwood and Bulgarian Rose notes, the digi-savvy fashion house explores IRL/URL love stories in a series of shorts directed by Instagram artist and director Sarah Bahbah.

Influencers and real-life couples – including photographer Ashley Armitage and models Ilana Kozlov and Adesuwa – feature in three modern-day narratives, be it passion with zero gender (Kozlov is a lesbian and in relationship with a girl who is now transitioning) to the addictive quality of online romance for Generation Z.


Gucci Guilty Absolute Pour Femme(EDP), £74.00,; Gucci Guilty Pour Homme Absolute (EDP), £54,