Heavy London shoots casual fetishwear and next level menswear looks in the back alleys of Paris

Tie-dye and bleach blonde looks in Paris.

[H]eavy London is a London-based creative agency offering customised creative services and designs for young talent, aiming to generate exposure and business opportunities for the emerging brands. This season, Heavy London hosted a showroom in Paris to highlight the work of Alexandra Moura, Julian Zigerli, Haervaerk, Nicola Indelicato, Nycole, and Plus Que Ma Vie in collaboration with M Management and May Concepts.

Julian Zigerli

Julian Zigerli

Eschewing a traditional presentation format, Heavy London adopted the laidback lifestyle of the Parisians, taking the presentation to the streets. Beautifully shot by 19 year old Lucas Lehmann, the collections of tailored streetwear, casual fetishism and psychedelic prints demonstrate Heavy London’s progressive and wearable menswear curation. The leather shorts from Haervaerk are a strong contender for ‘things we didn’t know we wanted until just now’, but we’re also personally obsessed with the Julian Zigerli long-sleeve tie-dye and bleach blonde combination as seen above.

Follow Heavy London on Instagram @heavylondonshowroom and see the rest of the  looks in our gallery below.

Haervaerk

Haervaerk

Nicola Indelicato

Nicola Indelicato

Gallery