[H]yperJapan is London’s biggest celebration of Japanese culture and cuisine. Sprawled over the enormous tobacco dock of London’s East End, it’s a culmination of everything Japanese – sushi, sake, anime, manga, katsu curry, tea ceremonies, and a lot of cosplayers.
Cosplaying, according to some of the attendees visiting HyperJapan has become unsettlingly elitist over the years. The need to be seen wearing the best and most relevant brands (such as Listen Flavor and 6%DOKIDOKI) mimics that kind of FROW snobbishness that can be attached to some circles of the mainstream fashion industry. In spite of that, cosplay, at its heart is about self-expression, a boost of self-esteem and about feeling more comfortable in your own skin and in that way it’s not that different from fashion either.
Thanks to everyone who allowed their portraits to be taken