Hilariously addictive fashion GIFs by Luca Mainini

Pop culture euphoria.

If you ever thought fashion takes itself way too seriously, then you need to experience Luca Mainini’s GIFs. The Italian-based collage artist has been taking over Tumblr with his cheeky mash-ups blending Dali-esque absurdism with high fashion editorials.

With legs flying everywhere, pills piling up and prints galore– it’s pop culture euphoria. And fashion loves Luca right back –Trussardi, Missoni and Christian Louboutin are just a few of the brands that have called on his montage magic.

Follow Luca Mainini on Tumblr