[J]ust as skillfully as M&S’ bid to make food sexy again , Chanel are at the forefront of the Bring Back The Ponytail campaign. But this isn’t just any ponytail…or is it? While Karl Lagerfeld is known for his more-is-more catwalk spectaculars – budgeting the big £££ for set design is just as important as the clothes itself – for Chanel’s Spring Summer 2018 Haute Couture show the production was more pared-back. Taking inspiration from French floral gardens; it felt romantic, ethereal and timeless.
The easy get-up-and-go ponytail was an extension of this (AKA, the look set to dominate 2018). Sam McKnight created the effortless, yet put together hairstyle. The trick? Being too perfect is boring. Attempt a tousled vibe, with a slight wave and strands framing the face. To go that extra Chanel-step further, experiment with fresh flower arranging on top of your tresses.
If you’re worried it’s all looking a bit too Here Comes The Bride, may we suggest you check out Chanel’s ultra cool perspex-ponies (debuted in October 2017 for SS18). “To get the ponytails inside the tube perfectly, with no snagging, we sucked them in with a cleaner,” McKnight said at the time.
Veils and vacuums. What ever next?