[N]ew luxury mens sneaker brand to know, JAD, combines heritage Italian design and craftsmanship with decorative-yet-functional streetwear. Made in collaboration with footballer Didier Drogba, each sneaker is erected from a specially developed mechanical mould which reproduces the shape of the human foot, offering consumers a custom-like fit. With emphasis on race-inspired design, particular focus is placed on the sleek curvature and angular lines of exotic supercars.
“The greatest luxury however comes in the way of comfort,” according to the brand. “Achieved through tireless design enhancement, modernisation of fabrication and its uses, and countless hours of experimental engineering.” All sneakers from JAD Season 1, with the exception of the exclusive JAD x DD11 design will be available for purchase from www.jadworld.com and Selfridges London with a starting price of £460.