Hunger Wants: Y, the new male fragrance from YSL

For the creative man.

[Y]ves Saint Laurent launched his first fragrance for men, Pour Homme back in 1971 with an audacious nude visual of himself, to celebrate the freedom and modernity of his brand. Nearly four decades later, the house of YSL Beauty continues to celebrate his pioneering values and aesthetics, with the launch of their new male scent, Y.

Y is a scent designed with Generation Y in mind. A white and dark fougure in a stylish, minimal bottle, it blends strong and sensual ambergris and incense with the freshness of geranium. The duality of the fragrance embodies the creative man  – a signature scent that can accompany him through every scenario in daily life without a fuss.  Stylish, confident and passionate.

Y are we so addicted already?

Y, the new fragrance from YSL Beauty is available to buy now online exclusively from Boots now, and from retailers across the UK from September 1st