[O]ut of nowhere, a wild event appeared: described as “an exhibition celebrating meme culture”, it seems that 9.2k Facebook users are interested in celebrating and over 2.4k have already bought their party hats and are promising to attend What do you meme? at Holdron’s Arcade, London in mid-August. Hosted by Maisie Post and Jake Rees, two Central Saint Martins graduates with a love of art and memes, What do you meme? is part of Post’s mission “to celebrate memes as a higher art form”.
Memes, as the event description rightly declares, “have moved a long way from websites such as Reddit and 4chan” and now are “used as communication across cultures”, so it only seems fair to commemorate the exposure that our internet culture has caused. From fashion trends to university lecture slides to the very articles on Hunger, memes have sprung themselves into every aspect of our lives. We spoke to Maisie Post to find out exactly what does it meme?