What are the key considerations for you with any collaboration?
I have to love the brand, it has to resonate with me. I was already wearing my own UGG boots – I was an undercover UGG lover for several years – but actually this collaboration came as a fluke. My assistant randomly met someone that worked there and they asked if I might be interested in collaborating so it really came from an organic place. A lot of my friends are currently really nostalgic for the early noughties, so it made me think of that too. It was also unexpected and I do feel that nowadays there’s not enough of that, I don’t get surprised by much and I don’t think anyone was expecting this collaboration. My love of UGGs was my own and personal, it’s not something that was all over my Instagram, so the element of surprise really appealed to me.
So do you remember the first pair of UGGs you owned?
Yes! I bought them here in LA about three years ago, but I first tried them on in Honolulu when I was on vacation. I deliberated for a while because I didn’t know if it was just the vacation talking but then when I came back to LA I went to the store and bought them. There’s also the preconceived idea that they’re only a women’s shoe even though I learnt that they actually came from men’s surf culture, but I got over that and bought them. It’s like a hug for your foot so I started wearing them all the time, especially for the long flights to Milan. Sometime I actually even sleep like them!
UGGs came to prominence in the early noughties, along with the likes of Juicy Couture tracksuits and Paris Hilton, but why do you think that that era is still so referential now, particularly with the new generation?
Because they were kids then, and they grew up watching these people I think. I mean, why did Kendall Jenner wear a dress inspired by Paris Hilton’s 21st birthday dress? I even talked to Paris about this actually. There’s a picture from one of my shows here in LA from around that time where Paris is wearing her Juicy tracksuit and a Von Dutch shirt with her flip phone in her waistband and finger waved hair, and I reminded her of it the other day. We were like, “I can’t believe those items are still being referenced by girls now”. Kylie is obsessed with that type of look, and it’s so funny to me. As humans we’re nostalgic by nature and I think that if you grow up watching someone it’s natural to emulate them and play with their looks – it’s fun.