[K]evin Abstract’s introspective music is challenging the mainstream. Fuelled up by too many hours writing skits, listening to Tyler, the Creator and Kanye and immersing himself in tumblr, his debut album MTV 1987 – released last year – became a tribute to family, relationships, sexuality and drug dealers. It also acted as Kevin’s blueprint for the modern day pop star, an antidote to the “science projects”.
As one pillar of the amorphous, all-American collective BROCKHAMPTON, who just dropped their debut mixtape this week, Kevin Abstract is a post-internet Justin Timberlake, just out of a bedroom in Corpus Christi, Texas rather than a Disney stage school. His music is immersive, blends hip-hop, pop and trap and is coming to an internet near you.