[J]ust days ago it was announced hijab-wearing model and blogger Amena Khan would star in L’oreal Paris’s new Elvive multimedia campaign. In an age when one questions whether the beauty industry is doing enough for diversity – a Muslim woman wearing a headscarf starring in a mainstream haircare campaign is, undoubtedly, a huge step forward.
But just days into her role, the British influencer reveals she has resigned, after right-wing media outlets unearthed past tweets in which she criticised Israel’s war in Gaza.
“I deeply regret the content of the tweets I made in 2014,” she says. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”
“I recently took part in a campaign, which excited me because it celebrated inclusivity,” she adds. “With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”