[I]f you’re all about statement arm candy, Marlow London is the up-and- twist coming Brit label to have on your radar. Inspired by social culture, the luxe accessories brand is putting disclaimer text at the forefront of fashion, with a tongue-in-cheek twist. Female creative duo CRIB PRESENTS meet Chloe Marlow, owner and founder of Marlow London, to find out the inspiration behind her latest collection, why words are so important and the future of the brand…
Hi Chloe! How would you Describe Marlow in three words?
Craftsmanship, Expressive, Inclusive.
Words, words, words everywhere. How do you decide which slogans and sentences you want to use on your bags?
I like to make people stop and think. I look for messages that will make someone laugh or query. The bags are literally ‘statement pieces’, they are articles of expression.
Does cultural and political trends play a part in choosing certain slogans and sayings?
Every aspect of today’s culture plays a part in my creativity which helps make my products relevant and relatable. The text and ideas I am drawn to are probably subconsciously influenced by the images I am seeing day-to-day within my surroundings and on social media.