[W]e are entering a new digital age whereby building an online presence is becoming increasingly important. A flurry of digital natives are filling our feeds with their work, making it ever more difficult to sieve through all the content to find authentic talent. Erika Bowes is a true representative of the next generation of creatives. The 21 year old student based in Newcastle has been using social media since the tender age of 14 to showcase her work.
Over the last seven years Erika has blossomed from bedroom-bound teenage fashion blogger into renowned photographer, director and overall internet sensation. However with a following of over 150,000 it can be quite difficult to escape a certain stereotype and we understand that theirs more to a person than just their social media presence. We caught up with Erika to find out more about what she has to say and what advice she would give to other emerging creatives in a sea of digital content.