Meet Gucci’s new muse, surrealist artist Ignasi Monreal

A digital takeover.

[L]eading designers and underground artists are joining forces in spectacular fashion this season. And nowhere is that more evident than at Gucci; you can check out Hunger’s hit-list of Insta-artists approved by the Italian fashion house to follow here. As part of the brand’s latest Gift Giving campaign for holiday season – from spanning jewellery, tees, bags, shoes and more – Alessandro Michele has commissioned surreal Spanish artist Ignasi Monreal to support the project in the form of a special digi-take over.

Inspired by Greek Mythology, Japanese anime films and British youth culture, Monreal fuses together Gucci’s classic design DNA with his signature cyber illustrations.

‘Icarus fascinates me because of his story, which could be read a bit like a mantra, I guess,’ says Monreal. ‘If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side. It’s not a cosmic science, just a tricky human condition. Icarus himself is a very romantic character and of course symbolic of everything young and pretty. Very East London!’

Via Gucci.com

Via @ignasimonreal Instagram

Via Gucci.com

Via Gucci.com

Find out more about the Gift Giving campaign on Gucci.com.