You also work at developing fabric in house, why did you want to start this? Do you feel it gives the brand an edge?
There is no such thing as a “new silhouette” any more, every shape and size has been done. But textiles can be used as a canvas to convey your message, and also there are so many new technologies coming out all the time so it’s a much more exciting avenue than just buying some fabric and cutting and sewing. We also noticed when we were developing our business at the beginning that there is a revival in craft and techniques, a definite move away from fast fashion and we wanted to be a part of this.
This season you collaborated with artist Tess Williams as you said earlier. Is art a big influence on you both and is there anyone else you’d like to collaborate with?
Art is definitely one of our biggest inspirations, especially painters. Texture is always a word that pops up when we are developing the collections, and how we can translate paint textures and strokes into fabrics and clothes is always interesting for us. Working with Tess was really special this season, and worked with us to create some unique limited edition show pieces as well as a digital jacquard weave.
You also launched footwear this season. Are you keen to launch further accessories in the coming seasons? Tell us how you see Tommy Zhong evolving?
Yes, we collaborated with Ellis White on the shoes. She has worked with other designers on footwear before. It was just our first time making shoes, and we just made one pair as a test really. This next season we are definitely planning on expanding the selection of footwear into a more different styles, we also want to push the design and see how far our factory can go! There is a lot of technical skills that need to go into accessory development so we want to watch and learn first before expanding into other areas.