In 2008, they began to rent a work studio together, forming the beginnings of what has evolved to become Cottweiler. ‘We were very anti-branding,’ the designers explain. ‘Having also worked for other brands where branding was a real focus, we wanted to do something that was recognisable through silhouette or quality.’ The pair often look to New Age religions, cults and YouTube fetish groups for inspiration.
So what’s next for the emerging Brit brand? ‘Innovation is really important to us,’ Dainty stresses. ‘But we’re also very conscious of over-exposure. For a young brand to grow slowly adds value, and that’s something that we’ve always been conscious about; it’s about longevity.’