7 February 2017

Nomesdee creates #BlackGirlMagic on Instagram

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[N]omesdee knows a thing or two about #BlackGirlMagic. The Zambian illustrator also known as Naomi Doras, creates candy coloured illustrations of young black female muses placed in an ethereal realm.

Naomi’s work is a reaction against marginalised ideals of beauty and a celebration of sensuality and femininity – something considered taboo within the context of her conservative African upbringing. Her heroines are free to express the fullness of themselves and their personalities, something which she hopes can inspire other young women to embrace who they are too.

We talked to the artist about her work and the icons who inspire her.

Follow nomesdee on Instagram and Tumblr.

Who are the women in your images?  

The women in my images are generally people I find online, those which inspire me and that that I am attracted to.

What does #BlackGirlMagic mean to you?

I feel that #BlackGirlMagic is a movement of empowerment and celebration that allows women of color to embrace their beauty in the many forms that it manifests in.

How has the digital age affected the development of your own identity?

The digital age has affected me in the sense that it has allowed me to explore different facets of my own personality as well as allowing me to question the ways in which we form our identities through digital mediums.

What role do you feel art and social media can play in countering perceptions around femininity, specifically black femininity?

I feel art and social media allow for room to play, and in a sense social media allows more freedom as you don’t have to necessarily be the same person you were yesterday. I feel that with this freedom and ability to connect, people are able to associate themselves with a wide range of ideas, and create new space for identities to evolve.

Who are some of the icons you are inspired by?

Some of the icons that have inspired me are Petra Collins, Rob Regis, Andy Warhol, Takashi Murakami.

Dream collaboration?

My dream collab would have to be something across mediums, I’d like to do more with film; Harmony Korine, Petra Collins.

What do you want to see more of on social media?

While social media is becoming a lot more accepting of marginalized identities, I feel like it would be refreshing to see these identities really express themselves to the fullest.

Who should we be following on Instagram?

@nubiamancy

@nataalmedia

@bunnymemes

@itsanimatedtext

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