[I]f there’s one way to jolt a crowd of fashion editor’s into a frenzy it’s a Matty Bovan show. The Fashion East-er – showcasing his third collection for London Fashion Week – showcased a Fast and Furious spectacular runway, with Edie Campbell leading the pack of dystopian biker chics.
There is always a strong ugly/pretty vibe with Bovan’s work, and the designer went all out on the fluro Mad Max makeover for SS18 in his successful quest to build his “own parallel world of post-apocalytic utopianism.” GOT THAT? Matty’s sci-fi mean girls – including Winnie Harlow, Georgia-May Jagger and Hailey Baldwin – are not to be messed with.
Like Rihanna’s Fenty x Puma show during NYFW, the emerging Brit talent revealed a penchant for extreme sports performance wear, from skateboarding to motocross, with aggressive logos and print fighting for space across dresses, skirts and t-shirts. Translucant kneepads decorate handbags. Individually crafted acrylic shin pads decorate arms. Knitwear is shredded. It’s Miss Jolie in Gone in 60 seconds meets Daryl Hannah in Blade Runner: tough, brutal, practical.