Roberta Einer recreates power dressing for 2k18

More is more.

[R]oberta Einer doesn’t design clothes for wallflowers. And thank god, because where would the fun in that be? Each season you can count on the Estonian designer to bring us maximalist fashion that stands out from its contemporaries and demands attention. After all, she did hone her skill working at Balmain, and channeling the more is more school of thought.

For this season Einer has gone back to that endlessly referential decade for designers, the 80s. An era that was itself known for its bright, flamboyant fashion, it is a match made in heaven. For AW18 there are power skirt suited with hot pink beaded fringing, sequinned dresses with drop waists and loose pyjama style suits for the Working Girl’s day off. Elsewhere there are Swarovski crystals on blazers and Vans (continuing her collaboration from last season), beaded bralets worn over jumpers and a standout red sequin suit with powder blue feather trim. For AW18 the designer also debuted another collaboration, this time with jewellery brand URIBE. Swarovski encrusted stacking chokers, clunky ear cuffs and earrings added extra shimmer to the magpie collection. No shrinking violets here.

But it wasn’t enough for Einer’s models to just stand around looking pretty. These girls were getting mad. To bring her 80s inspired collection into the modern age throughout the presentation Einer encouraged models to write their biggest grievances on plates and then smash them against the wall. Messages of ‘fuck homophobia’, ‘lack of empathy’ and ‘inequality’ were thrown at the bright yellow walls in rage, smashing hate into tiny pieces.

London Fashion Week may not have the powerhouse designer names of its fellow fashion capitals but young designers like Roberta Einer prove that it certainly has the talent.

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