[W]ith spring (almost) awakening, attentions turn to the injection of new life into ones wardrobe (bye bobbly winter jumpers). The emerging talent incubator offering a guard of underground designers taking over the music, art and design scene at the moment? Toronto.
We’re all over S.P.Badu, the breakout label leading a new charge of unisex and directional streetwear in Canada’s creative capital. A retro-futuristic aesthetic runs throughout S.P.Badu’s SS18 collection; a mash up of technical sportswear, neo-androgyny, 90s grunge and elements of Helmut Lang-style bondage gear. The cult brand has already got A$AP Rocky’s seal of approval, rocking their embroidered track pants last year.
“This season I’m looking at the perception of strength,” founder Spencer Badu told the Coveteur. “Society portrays men as very tough and strong, but I would say in times of turmoil, you usually see women rise. I’m playing with ideas like uniforms and I’m also looking at corporate culture, so a lot of mature wear and tailoring.”
For more information on the anti-conformist label to know now check out S.P. Badu on Instagram @spbadu and website here.