[A] Nasty Boy is one of the inaugural fashion magazines to emerge out of Nigeria. Resolutely defiant of its cultural norms, subversive with its content and with a special predilection for celebrating otherness, A Nasty Boy was born out of the necessity for a positive platform to experience the wealth of talent coming from the Nigerian fashion scene. As Africa’s most populous country and also biggest economy, A Nasty Boy taps into the burgeoning audience that yearns for more homegrown publications that don’t cater to the status quo.
Whilst Africa’s cultural paradigm shifts and mutates, A Nasty Boy’s online platform is giving freedom for young creatives to examine their country through a more experimental lens, which in turn reflects the untold stories that lack visibility in other parts of Africa such as gender fluidity and same-sex liberation. A focus on androgynous fashion designer Adebayo Oke Lawal’s label Orange Culture created a space for gender-neutral clothing which previous to A Nasty Boy was virtually unheard of in mainstream African media.
Founded by Richard Akuson, former fashion editor of BellaNaija and Cosmopolitan Nigeria, Richard outlines his intentions behind the A Nasty Boy “we cover new and pace-setting creatives and cultural circumventors in the African fashion industry who continue to push the boundaries of what is possible and accepted, the stories and visuals we create and share are laced with the quiet voices of the world we imagine where people do not have to feel different because of how they dress or who they are attracted to”.
Check out more talent emerging from Nigeria here, follow A Nasty Boy on Instagram @ANastyBoy_ and take a look at some of their editorials below.