See the new Gucci x Maison Assouline collaboration

The latest Gucci place.

[M]aison Assouline is one of our favourite London destinations. With its carefully curated selection of books, design details and exquisite antiques, there’s nowhere else quite like it. It seems Gucci agree – the maison has just been announced as its first ‘Gucci Place’ in London, a new programme to help people uncover hidden gems from around the world.

Maison Assouline in London

Part of the new Gucci app, ‘Places’ brings together locations that have inspired the fashion house – from LACMA in Los Angeles, to Nakameguro, in Tokyo. When in the Gucci Place, the App allows users to check in and win a badge that can then be shared on social.

To celebrate the announcement, Gucci and Assouline have collaborated on a limited edition collection of patches, designed to go with Gucci’s Courrier collection. Preview the pieces below and download the Gucci app here.

The Gucci x Assouline collection will be available to buy at Maison Assouline in London and nearby Gucci stores