Six brands nailing the 70s trend for AW17

'Almost Famous' fashion is back (again).

[T]he dirty blonde hair, rich red flares and that unmistakable husky voice – all I ever wanted to be growing up was Stevie Nicks. And if there’s one trend that continues to be revived time and time again when temperatures drop, it’s the seventies. From glam rock and Penny Lane-style shearling cover-ups to cord delights (see Marc Jacobs, Prada and Lemaire), the retro renaissance took a 360-degree approach for AW17. Here’s our edit of the brands getting the look so right this season…


Kim Kardashian was championing this under-the-radar London-based label in 2014 but only recently has it been cropping up everywhere on the street style circuit. A.W.A.K.E. designer Natalia Alaverdian puts an avant-garde twist on classic silhouettes and is a fan of playing with proportions. Her flared pants from tan wool are the ultimate 70s-style-for-beginners item to add to your wish-list this season.

Orla Kiely

Ruffles, patchwork and winter florals were hard to miss on the AW17 runway. Orla Kiely’s Diana Vreeland-inspired collection embodies the easy elegance of NY upper east side ladies in the 1970s, featuring luxurious gold brocade, rich velvet and Irish tweed wools.


Unskilled Worker's capsule collection for Gucci (available 11 October)

An obvious one, perhaps – master visionary Alessandro Michele has been making 1970s fashion his own since taking the helm at Gucci two years ago. But the luxe label’s collab with Insta-artist Unskilled Worker really is a retro dream come true; highly romantic, hippie-chic and artful geek-chic garms in one capsule collection.


Dressing like Bowie circa 1973 just got a whole lot easier, with rock ‘n’ roll luxe label to know. Rockins co-founder Jess Morris – former Vivienne Westwood PR maestro and Kate Moss’ BFF – is all about style with a soundtrack. “70s style has a combination of ease and flamboyance,” Morris tells Hunger. “It represents freedom.” If you want to make an impact at your next soiree, may we suggest you invest in one of their velvet suits, stat.

Nicola Brindle

The emerging London College of Fashion alumni incorporates a love of graphics, art and texture into her print-tastic garments. Her SS18 presentation during LFW entitled ‘Essex Girl’ was Studio 54 personified.


To celebrate its 70th anniversary this year, Wrangler teamed up with Peter Max i.e. the master of psychedelic print in the seventies. Hello Summer of Love tees, patchwork denim jackets and colour-block cord jeans.