Six designers to discover from Finland
New Nordic cool.
[C]openhagen and Stockholm have long been the forces behind Scandi chic. But over the past few years, a new Nordic contender has stepped into the fashion spotlight. Home to Aalto University’s renowned fashion programme and a thriving new designer scene, Helsinki is fast establishing itself as a fashion capital.
Sustainability is top of the agenda for Finland’s emerging brands, with innovative use of reclaimed fabrics and a commitment to supporting local craftmanship. Though faithful to the clean-cut Northern European aesthetic, Finnish designers aren’t afraid to embrace clashing prints, bold colour and a non-conformist attitude.
Here are some of our favourite brands putting Finland on the map right now.
FRENN
Known for: Relaxed menswear tailoring inspired by architecture and art.
Follow: @frenncompany
Arela
Known for: Stylish cashmere separates, ethically produced and designed to last for a lifetime.
Follow: @arelastudio
Vyner Articles
Known for: Utilitarian, conceptual streetwear pieces designer by MM6 creative director, Heikki Salonen.
Follow: @ vynerarticles
AALTO
Known for: Blending Finnish youth culture references with Parisian sophistication.
Follow: @aaltointernational
Hálo
Known for: Hand designed silk prints and luxurious silhouettes inspired by the landscape of Lapland.
Follow: @halofromnorth
LUMI
Known for: Ethically produced, elegant leather accessories with a bling-free aesthetic.
Follow: @lumifinland