Spanish artist Ignasi Monreal creates a utopian fantasy for Gucci

A digi-daydream.

[W]inter it may be, but Gucci’s winning in the SS18 campaign trail already. Spanish artist and It-illustrator of the moment Ignasi Monreal created a utopian fantasy for the fashion house’s first spring summer 2018 ad.

Focusing on the three elements of earth, sea and sky, the vivid photorealist artworks invite us to enter a magical and uncanny world, viewed through a surreal and heightened sensual lens. Think mythical creatures meets #millennial galaxy: selfie-taking mermaids, cloud fishing Stormtroopers and bejewelled tigresses.

“Ignasi Monreal’s digital paintings are full of surprising detail,” the brand shares in a statement. “He emphasizes fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination.”