How do you feel like social media has changed fashion?
I started my business 4 or 5 years ago, and Instagram was only just becoming a thing. But back then I thought a lot about it, and now I think it’s such a great place to really express the brand and communicate with my customers. When I first started and I spoke to other designers, I don’t think they really saw how important social media was going to be, especially Instagram. But I really saw it as a great way to communicate how I want my brand to come across.
Whats your favourite Instagram that you follow?
@TheArtOfShade_ is probably my favourite, but I really love following some of my customers. There’s a lady who has loads of my shoes, @bycamelia: she has this incredibly designed house and an amazing sense of style, so I follow her and absolutely love it whenever she posts a pic in my shoes.