[I]t’s undeniable that social media has completely transformed the fashion landscape. Who? What? Where? How? It seems that if you work in the industry, there’s an underbelly of pressure to post behind-the-scenes, insider access at every turn. Some may argue, whilst rolling with the sign of the times, it can also remove some of the original mystique.
Enter, Clifford Jago: the emerging anti-fashion hero, set on bringing back an alt-aura to fashion. Oh yeah, and ‘he’ doesn’t actually exist. Confused? Speaking to the anonymous creators (set up by two photographers, FYI), Jago describes the DIY-obsessed “London based stylist” as “coming to existence through the zeitgeist of video game culture, the passion of Francesco Zola and a first week dismissal from Saville Row.”
The anonymous character’s latest art-pop collaboration with Peruvian creative Jonathan Castro came about from a mutual appreciation for each others work – blending Castro’s graphics with Clifford’s fashion characters and printed as a four page broadsheet. The limited run of prints were sold at Offprint festival at the Tate Modern and acts as a teaser of a bigger things to come between the pair. “It was really about intuition mixed with sci-fi,” Castro says of the project. “I believe Jago’s work and mine always move in search of possible futures through sometimes harsh and risky visual expressions dismantling and attacking comfort.”
Clifford Jago adds: “The distinct lack of subtlety is an assault on the eyes yet it somehow manages to ride the funk train through your retinas with finesse.” Check out Jago x Castro’s imagery below and follow the duo on Instagram @cliffordjago and @jonacthan.