Instagram has definitely helped open up fashion more.
Definitely! We as a brand have this ‘Sunshine Girl’ series where we show a lot of love and recognition for these girls who are just killing it on Instagram. I’m excited about that side of the internet and also young creative guys too – like Othello Grey – who have made a legit photography career after becoming famous on Instagram.
What’s the sartorial scene like – more broadly – in Toronto? How’s it different from any other fashion capital like New York?
We’re taking chances. I think it’s about opulence – it’s about freedom and living to the maximum and enjoying our youth. That’s the ethos I really want to bring to the brand. It’s 120% all the f**king time.
What does your day-to-day uniform look like?
I wear like all of my hard-core punk tees, plaid trousers, classic chucks and creepers.