Hi Dan! What was the starting point for Radimo? What’s the main ethos behind the brand?
I slowly started to realize that individual pieces of clothing are inherently gender neutral and the femme, masculine, androgynous, high fashion vibe came from the rest of the look. So, I wanted to create a space to have one item of clothing represented in multiple styles, on multiple body types, skin tones, and vibes. I just felt like, if I even had the opportunity to see clothes dressed in different ways on different people, maybe I would have been able to find what made me confident WAY quicker. It was so late in life that I discovered my own style because, really, I was never shown any options.
How would you describe Radimo’s aesthetic in three words?
Queer Fantasy Culture.
What do you think has been lacking in fashion in recent years?
The same thing that’s lacking in any other form of mainstream art; the art we are seeing is not reflective of the people that live in our world. And what’s really lacking is the platform for people of color, plus size designers, queer / trans / non binary creators, indigenous artists. Most of my favorite designers are women of color, their quality and creativity is miles above what I’ve seen from recent up-and-coming white designers or lifestyle folks. It’s easy for someone to say “she’s like Gwenyth Paltrow” or whatever, but that opportunity simply does not exist for, say, a queer black women. Who are they supposed to compare themselves to / align with in a proof-of-concept spreadsheet for investors? If you even get into an investment meeting you’re likely already the only woman, on top of that you’re the only black person, on top of that the only queer person, and you’re DEFINITELY the only queer black woman in the room. A part of what I want to do with my brand is give a platform to designers and brands that don’t have such an easy in. I have a list of great brands that I’m hoping to represent (and add to my store) within the next 2-4 months.
Is there a shift in the LA fashion scene now? It’s not historically known for being eccentric / challenging in the sartorial stakes…
I think the way brands and designers are using social media is the true shift. There are so many “underground” designers in LA that have this new platform. And tbh, I see way more incredible stuff coming out of Atlanta and Miami – two places that aren’t typically fashion hubs (most likely because they are cities largely represented by communities of color)
I’ve never been impressed by LA fashion or NY fashion. But there has never been anything there for me. I’ve always loved London-based fashion, but I think that comes from their ability to dress typical menswear a little more feminine (and prob my obsession with the Spice Girls). What I’m looking for is fashion somewhere in the middle. Masculine, but make it Femme *insert tyra meme* This hasn’t existed in many spaces, so I’m not interested or impressed and I generally don’t pay attention.