[F]rom the return of the humble cardigan to two-tonal supersized jumpers, the rise of the fashion knit is a welcome offering this season. International label HIGH by Claire Campbell – dubbed ‘everyday couture’ – is all about fusing functionality with contemporary patterns and silhouettes. The work of contemporary artists such as Gerhardt Richter and Anselm Kiefer, along with traditional Scandinavian textiles, were key influences for the HIGH KNIT AW17 collection.
“I take inspiration from many places”, Claire tells us. “HIGH is an International brand with a Northern European emphasis.” The campaign, featuring a mix of statement chunky knits, was shot in the studio of Swedish artist Carl Larsson. “There is an immediacy and freshness to Larson’s work”, Campbell explains. “ The use of bold, geometric motif combined with sophisticated technique is also characteristic of both HIGH knit’s decorative aspect and its production process.”
“Developments in technology of both yarn and garment production has certainly changed the whole category of knitwear”, Campbell says. “That has contributed greatly to its current “fashionable” status. “The Autumn Winter collection is full of references to traditional hand made patterns and textures that have been incorporated into modern shapes and manufacturing techniques.”
Check out the campaign video for HIGH by Claire Campbell’s ‘HIGH KNIT’ AW17 collection below…