Hedi wanted to bring a new male image to the forefront of the culture, pale and rakish, sexually ambiguous, a radically different look from the Versace and Gucci types that were consistently muscular, wholesome and with classic good looks. Hedi was creating his own cult, an indie army of street-cast laissez-faire models and musicians who he wanted to wear his clothes. On his narrow tailoring dimensions Hedi said, “an athletic man, or whatever you want to call him, will only look good in a very classic suit, a pair of classic jeans, athletic clothes or simply naked. Forget fashion. This is not going to happen, unless you want to look like a Chippendales dancer in designer clothes.” Well, nobody wants that.