Hi Siobhan, you’ve had a crazy year so far – DJing for events for the likes of Gucci Mane to Miu Miu – but you actually started out in music PR…
I was interning at Atlantic, assisting the A&R’s there, and that’s where I met people like Charli XCX. I started DJing on the side at places like Work It, which was an East London night with my friends. It was for fun really and for extra money I’d DJ at Nike Town for six hours on a Sunday. I could never do that now! I think I was there for a year and then people started to book me and ‘cause I was doing it for so long it was good practice. A lot of my friends are DJs and producing and I was getting booked for stuff but I was still trying really hard to get booked on line-ups because people then didn’t really take me seriously. So I made my own night called Cherryade, in 2012. It was literally ‘cause no one would book me and I was like ‘cool, I’ll start my own night. I’ve got enough friends!’
What music genres are you most drawn to?
When I first started, I kind of started on like R&B and ‘90s euro dance, ‘cause it was my favourite stuff to play. I went to New York in 2010, and they were playing a lot of old school hip hop and R&B so that’s what I was kind of DJing with. They hadn’t really opened up to UK music, but they had a little Jungle scene. The first time I went to Harlem, and I met this guy called Dice and he was throwing the coolest parties back them called ‘Bible Studies’. It wasn’t in a church – I don’t think it would be allowed! I mean I grew up in the ‘90s and I was playing pop as well, like Spice Girls. That was the whole point of my party Cherryade, and it was a fun name and any genre you like to dance to.